Our story
Shopping for clothes online should feel like pleasure... not work.
Mimette began with a quiet yet well-rooted frustration: shopping for clothes online often feels like navigating through an endless jungle where filters rarely manage to capture what you actually want, or are 'in the mood for' right now. Instead, we wanted to provide a smoother, faster and more enjoyable shopping experience — a stylist who truly understands your fashion taste and your mood, and can suggest the perfect outfit for you to shop - in just seconds instead of hours.
Meet the founders
French Riviera-born, now happily adopted by Sweden — the country, the weather, even the winters. The fashion, less so. She's still deeply French there: colors, textures, patterns, and the belief that the right mix of pieces isn't decoration, it's confidence. 8 years as a Product Manager in B2B SaaS — but the real origin story is a Sunday night spent scrolling four different tabs, unable to decide on an outfit for a work trip, and thinking: this should not be this hard. Product vision, UX, go-to-market — she builds the parts of Mimette that make you feel like she gets you.
Venezuelan-born, shaped by 15 years in Paris, now calling Geneva home. Classic, elegant, monochrome — if it's timeless, she's already wearing it. 10+ years leading data and AI programs where reliability wasn't optional — now she brings that same rigor to making sure Mimette actually understands your taste, not just your search history. She still hasn't forgiven the app that recommended her a parka in July.
What we believe
A French-inspired way of dressing
We're drawn to a French-editorial way of dressing: quality over quantity, confidence over trends, and a wardrobe that feels like your own — not one shaped by an algorithm's idea of what's "on-trend" this week.
So Mimette is built to feel like a stylish, supportive friend rather than a cold recommendation engine. Suggestions, not verdicts. Inspiration, not pressure.
Style is not what you own. It's how you carry what you love.
How we're different
Taste-first, not closet-first
Most styling tools ask you to upload every piece you own. Mimette asks what you love — colours, cuts, references, the way you want to feel — and styles you from there. Two ways in:
Mode one
By occasion
Pick a moment — a wedding, a first date, a Sunday walk — and Mimette pulls together a look that fits the mood and the dress code.
Mode two
By vibe
Describe the feeling in your own words — "quiet luxury with a red lip," "90s Parisian, but softer" — and Mimette translates it into an outfit.
Say hello
Come find us
We love hearing what you're wearing, where you're going, and what could make Mimette better. Write to us at hello@mimette.style — we read every note.
Try Mimette